If you're creating a new landing page, you want to make it more efficient than the last one. That is a prime opportunity to convert your visitor into leads and potential paying customers. However, increasing the conversion rate is not that simple. You need to optimize the landing page to provide a smooth experience for your clients. With that in mind, we want to help you create effective landing pages and grow your business.
How to structure a landing page?
To create effective landing pages that will grow your business, you must structure them appropriately. That means you need to pay attention to all the little details. To make a landing page that delivers, you need to:
define a goal you're trying to achieve;
plan the layout of the page;
create campaign-specific, concise, and valuable content;
use engaging visuals;
create a killer CTA button;
reduce the number of distractions;
do AB testing to increase the efficiency of the conversions
How to define a goal for the landing page?
A landing page can do many things. It can help you to build brand awareness, increases sales, or boost lead generation. To define your page goal, you need to know what you're trying to achieve. The direction of the landing page will determine the type of content you use.
To build brand awareness, you need to work on your email subscriber list and create connections with potential clients via content that speaks volumes about your brand.
For lead generation, the essential part is the build a list of contact information of interested parties.
Regarding sales landing pages, you want to present your products and services in the best possible way and simplify the purchase process.
Planning the layout of the landing page
No matter what type of landing page you decide to create, the layout will always be similar. You need a headline, a description of your offering, relevant visuals, a form to capture customer data, and a Call-to-Action button.
How to create campaign-specific, concise, and valuable content?
When creating the content for your landing page, you must have two things in mind.
First, how are you trying to present the landing page to the clients? Will you do it through a newsletter or social media posts? Are you creating an email marketing campaign or using Google ads?
If you're trying to accomplish everything, creating multiple landing pages for each platform is the best solution. That way, you will cover the necessary format for that platform.
Second, your present content must be relevant, readable, and concise. Your clients should focus on a specific message. Make the goal of the landing page obvious. Furthermore, remember that people's attention span is only about eight seconds long. If you create lengthy landing pages, they might lose interest before they read the content.
How to implement engaging visuals?
A picture is worth a thousand words. That is a true statement you should consider when creating your landing page. Your visuals are the wild card of your landing page. They should entertain, engage and amaze your potential clients and quickly grab their attention. Besides images, you can also embed videos on your page. They are excellent for presenting complex offers.
How to create an efficient CTA button?
A CTA button is an essential part of your landing page. It should visually stand out from the rest of the elements and invite the user to click on it. Use words that inspire your visitors to engage with your business and take action. The best approach is to create a sense of urgency. For example, an offer that expires soon is more likely to attract attention.
According to the MoversTech CRM, the position of the CTA button should always be above the fold. This way, you will save time for your clients and ensure that they don't miss the button if they decide not to scroll to the bottom of the page.
How to reduce the number of distractions?
Remember, the purpose of a landing page is to invite the user to take a specific action. Any element that may distract the user from taking that action should not be on the page. The best practice is removing the navigation bar and not including any internal or external links that will send a potential client to a different page. Furthermore, don't talk about related offers. If you are building a landing page to increase the number of leads, the only action the visitor should take is to fill in the lead capture form.
You can add social media button buttons at the bottom of the page. That will allow your users to share the landing page on their social media platforms.
How to do A/B testing?
A/B testing is necessary for landing pages. It will tell you if your landing page is efficient or not. After launching the page, you must review the performance and write down the results. The next step is to make a small change to the landing page and repeat the process. This way, you are testing individual elements to see which will increase or decrease the efficiency of the landing page. One important strategy is to always test one element at a time. If you try more, you cannot tell which made the difference.
Create effective landing pages with these simple tips
A landing page is the bread and butter of every online business. To create effective landing pages, all you need to do is follow these simple yet efficient tips. Focus on your goal while providing customer value, and your landing pages will perform efficiently. Best of luck!