So you run a business where you need leads to generate sales?
This is the story of many service based businesses or business that sell high ticket items. Sometimes you run into the rut on how to generate new people who are interested in your service and then this is how digital marketing companies can help you with ROI (return on investment in mind). Of course there are plenty routes to generate leads, but what we are going to discuss below is our proven process that we have developed over the years and seen a ton of success! Let's do a little Q&A about our lead generation process to see if our system can help your business's bottom line!
WHAT PLATFORMS DO YOU USE TO GENERATE LEADS?
We LOVE generating leads from Facebook & Instagram as we have a proven track record of generating leads at a low cost with people we specifically target via their location, interests, financial income, demographics, etc. But not every businesses is fit for social media, some businesses THRIVE on running Google ads. Either way, our team will identify your industry and recommend the best platforms to use. And yes, we are Google ads certified & Facebook marketing partners!
HOW DO YOU COME UP WITH CREATIVES TO ATTRACT THE LEADS?
Our content creation process is the most important part to a successful lead generation campaign. We take into account your brand, incentives, offers, services, and more! Then we create custom video and still content with EXCELLENT copywriting to not only grab the users attention, but to give them an offer they can not pass up! ARE YOU GOING TO BE ABLE TO TARGET OUR TYPE OF CLIENTS? Absolutely! With every client we take a look at your service and then do in-depth keyword, industry, and competitor research to learn the in's-and-out's of your potential audience so we can maximize your quality and quantity of leads.
DO YOU TEST DIFFERENT CREATIVES AND AUDIENCES?
Yes we do! This is a very important part in any successful campaign's lead generation process. Basically we set up A/B tests on different ad sets that have different style audiences and use different creatives, once those run for a month or two we will have data on those ads to double down where they are running good and cut ad sets that are not running as well!
WHERE DO THE LEADS GO THAT WE GENERATE?
All of the leads we set up will be automatically relayed to you into a google sheet where you can set notifications to get notified every time a new lead is imported so you can contact them as soon as possible to close the deal.
WHAT SHOULD I DO AFTER WE GET THE LEADS?
This is going to be the 2nd most important part of a successful lead generation campaign. You need to be ready to reach out to these leads as soon as possible, as often as possible, and through different avenues. We recommend having a dedicated sales agent WITH EXPERIENCE to conduct these following tasks! Calling the leads immediately is the best thing you can do off-the-bat, if they do not answer, leave them a voicemail letting them know who you are and why you are calling. You must also be ready to text their phone immediately, and continue to follow up with them after day 1 even if they do not get back to you. You need to have a minimum of 3 touch points with these leads every week, do not be scared to annoy them until you get in touch! Setting up email automation sequences with up-sales, discounts, and value will also greatly improve your chance of landing some of these clients down the line. Keep in mind, some potential users are very interested, but they might not convert into a customer for a few weeks to months!
If you are able and willing to take on more work, grow your business, hire new employees, and see more profitability. Considering a lead generation campaign could be the key you need to accomplish these tasks. These campaigns can be run locally or nationally depending on where you audience can be located. A Fort Worth Social Media Marketing Agency like The Social Sharks would be a great company to partner with and start generating leads.