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A Business Owner's Guide For Lead Generation

Let's start with defining a lead, and then we'll cover what online lead generation is, why you need lead generation, how you qualify...

Videos vs. Images: Which Drives More Engagement when Advertising?

62% of marketers find Facebook to be the most important social media channel for their business–yet content organically posted to...

How Can I Measure Customer Satisfaction?

Your customer satisfaction is an important part of running a successful business. If you want to measure satisfaction, you can use...

How To Set Up Effective Email Marketing Campaigns

While some might disagree, We firmly believe that email marketing is still an important and effective facet of digital marketing. It can...

The Best Digital Marketing Strategies To Grow Your Business In 2021

Starting a new business is no easy task and requires a lot of time and effort. You need to perfect your offering, select the right sales...

The power of Google Ads for Local Businesses

You know that local searches drive sales and that 80% of local searches result in a conversion. So why not use Google Ads for local...

5 Easy Ways You Could Transform Your Site into a Better “Salesperson”

The factors that sparks massive procrastination in selling may be the utter contempt for self-promotion, the fear of rejection, lack of...

6 Simple SEO Tips for Small Business Owners – Crossing the Red Tape in 2021

Search Engine Optimization is not just for big companies or organizations. As a small business owner, there's actually a lot of things...

3 Ways To Effectively Use Memes For Your Social Media Marketing

Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this Social Sharks Class,...

The Importance of Getting your Business on Apple Maps and How to do it!

Business owners, big or small, face the unique and similar problem of patronage, location, the uncertainty of new locations and customer...

Improving & Maintaining Your Online Presence During A Pandemic

When it comes to running a small business, the current climate — thanks to the COVID-19 pandemic — is simply unprecedented. Depending on...

How to Develop a Better Marketing Strategy at Your Company

Marketing is one of the most important things that your business can do. In this day and age, when we live in an attention economy, you...

3 Users You Shouldn’t Leave Behind When Designing Your Website

The initial design for a new website involves dozens of steps ranging from simple to complex. In the bustle of the process and desire to get

Here Are 3 of the Most Challenging Industries to Market For

Marketing is absolutely critical to the success of any small business. For some industries, marketing their product is straightforward. "Buy

Old Technologies You Shouldn’t Ignore in Your Marketing Campaign

Marketing trends are constantly evolving to help businesses reach their customers. While experimenting with new trends is a great way to...

3 Things to Consider When Planning Your Marketing for a Franchise

Here are three things to keep in mind as you set up your franchise's marketing plan.

What Business Owners Need to Know Before Implementing New Technology

Technology is a difficult subject for a small or medium-sized business owner, one that comes with many challenges. Smaller businesses...

3 Tips to Help a Small Business Transition Into a Medium Business

One of the most common traits amongst business leaders is the ability to see into the future in terms of where they want their company to...

The Importance Of Your Content Is Key

Imagine paying a lot of money for advertising to get clicks to your brand or website. You see clicks coming in and your money being spent...

Why Your Website Is The Foundation Of Your Business’s Online Marketing

People are connected no matter where they go. We live in an age where people carry tablets, mobile devices, and even smaller laptops...

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The Social Sharks

Digital and Social Media Marketing