If you want to expand your customer base and are in more of a maintenance marketing mode, a solid monthly marketing budget is the best...

When small business owners get started with their new endeavor, their primary focus, most often, is to get as many customers through the...

As a small business, marketing is a very important part of actually growing your business. However, it can also be expensive. Finding...

Let's start with defining a lead, and then we'll cover what online lead generation is, why you need lead generation, how you qualify...

62% of marketers find Facebook to be the most important social media channel for their business–yet content organically posted to...

Your customer satisfaction is an important part of running a successful business. If you want to measure satisfaction, you can use...

While some might disagree, We firmly believe that email marketing is still an important and effective facet of digital marketing. It can...

Starting a new business is no easy task and requires a lot of time and effort. You need to perfect your offering, select the right sales...

You know that local searches drive sales and that 80% of local searches result in a conversion. So why not use Google Ads for local...

The factors that sparks massive procrastination in selling may be the utter contempt for self-promotion, the fear of rejection, lack of...

Search Engine Optimization is not just for big companies or organizations. As a small business owner, there's actually a lot of things...

Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this Social Sharks Class,...

Business owners, big or small, face the unique and similar problem of patronage, location, the uncertainty of new locations and customer...

When it comes to running a small business, the current climate — thanks to the COVID-19 pandemic — is simply unprecedented. Depending on...

Marketing is one of the most important things that your business can do. In this day and age, when we live in an attention economy, you...

The initial design for a new website involves dozens of steps ranging from simple to complex. In the bustle of the process and desire to get

Marketing is absolutely critical to the success of any small business. For some industries, marketing their product is straightforward. "Buy

Marketing trends are constantly evolving to help businesses reach their customers. While experimenting with new trends is a great way to...

Here are three things to keep in mind as you set up your franchise's marketing plan.

Technology is a difficult subject for a small or medium-sized business owner, one that comes with many challenges. Smaller businesses...