The factors that sparks massive procrastination in selling may be the utter contempt for self-promotion, the fear of rejection, lack of confidence in the skill we possess or our abilities, or the idea of selling in-person or on the spot.
Sure, that does not entail we cannot sell a product or service. It just implies we need some sort of assistance.
Placing top-notch content on a site well layered and crafted can really help boost your confidence in selling your services.
So, let’s have an insight on how your site can evolve into being the salesperson for your business – a better sales person.
Treat your business website like the regular employee that it is
One of the best feature your website possesses which you may not be aware of, is the fact that it can work for you 24/7/.
Your business website will not call in sick, does not take a break, and is focused on helping you get the results you want.
But as it is with a regular employee at any organization – your business website won’t perform at it’s peak if you fail to do certain things such as:
Managing it effectively – minimally.
Reviewing and evaluating the site’s performance.
Investing in the success of your business website.
The way and manner you would spend time and attention to improve the effectiveness of an employee, you need to do the same for your business website. In addition, if you want your website to do more for you in areas of sales, then you must set up the framework for it to do just that.
One thing that will help you in getting this right is optimization
Optimization is not biggie. It’s simply improving what you already possess.
To simplify the process of optimizing your site or making any sort of upgrade to your site, you need to know whom you are doing it for.
“Who are your audience?”
When you know and understand “who”, then you can proceed to make necessary upgrades such as persuasive web copy, customer-friendly site design, and hyper-focused blog content that are abnormally helpful to your readers and visitors.
Selling with confidence entails being concise, clear, persuasive, and convincing with some empathy tied around your sleeves.
It is also about showing your establishing your value and authority to your potential clients and prospects.
Moreover, for freelancers like us who sees selling on-spot or in-person as an uphill task, we may need our website to help us with that legwork in sales.
So here are five, green ways you can tweak your site to be a better sales engine for your business.
1. Create convincing case studies and highlight your customers’ success stories.
Make out time to assemble case studies or testimonials from previous customers. This is an awesome way of providing proof of your business abilities to your potential client(s). Showing them, you are the right person they should hire for their next project.
Testimonials are social proof and it is efficient because you are not tooting your trumpet – your clients’ are.
2. Create an appealing incentive to attract the right prospects for your business.
Content upgrade and lead magnates excellently helps in highlighting the solutions your business offers, which may be the answer to the problems of your potential customers visiting your website.
These potential clients may not be ready to patronize your business yet, but you are keeping them hooked with your business through your web content.
3. If you want prospects to reach out to you, then you must make the path clear and easy for them.
Design your contact form that they look appealing. You may also add persuasive message or questionnaire.
Ensure you place visible CTAs on your site. They should be clear enough to direct strangers where to go next on your site, and not confuse them on what to do next.
CTAs will help prospective customers navigate your pages and stimulate them to take actions like filling out a form, downloading an EBook, or signing up for a free demo.
Your inbound marketing can only be effective when you are able to gather your leads’ information via landing pages and CTAs.
4. Create a section on your website where you put freebies for your readers.
This is an artless method of sharing your knowledge whilst enticing your audience to stick around for more.
These freebies may include your favorite blog content, free templates that are relevant to what your business is all about, eBooks and checklist of useful tools and software you have used or using.
The resources you provide should actually hit the pain points of your prospects’ personas. Be sure to demonstrate why your business would be your prospects’ most potential go-to when they need similar service(s).
“Freebie” section helps increases user engagement and show them you know your onions.
5. Personalize your landing page – get personal with it.
Customize your landing page to speak directly to your prospects. If you don’t have a landing page, you could check this free landing page guide by CopyBlogger.
At the end of the day, your site needs to be your best salesperson! Why continue to so much effort and resources into cold calling, when you can educate your prospective customers and turn them into ready-customers? Plus, in reality – no one likes cold calls, and emails and your leads are most probably not listening to those 7 voicemails you left them and your emails are likely not to get any attention either, anyway.
Let your focus be on how to clearly demonstrate your ability in solving your prospects’ problems – that you possess the expertise, and skills to help them crush their problems, and moreover, that they can trust you can get the job done neatly without hassle or making them undergo any form of stress.
To upgrade your website and turn it into an effective salesperson, contact us today!