How to Use Digital Technology to Improve Your E-Commerce Operations


improve your digital marketing for ecommerce
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E-commerce is a booming business, and it’s showing no signs of slowing down. In fact, 2022 is projected to see more than $5 trillion in total e-commerce sales by year’s end according to Insider Intelligence. If that’s not reason enough to get in on the action, nothing will be.


But with all that money comes stiff competition. You need an effective strategy if you hope to stand a chance in the world of e-commerce. Fortunately, digital technology can give you the edge you need to succeed. The Social Sharks explains how you can start implementing digital tech into your e-commerce business.


Use Automation Where You Can


Automation is one of the most effective ways to integrate your digital strategy into your business. That’s because it can help you save time and resources. That can make a difference for any company, but automation is particularly important for e-commerce businesses.


For starters, the majority of e-commerce businesses are run by a handful of full-time employees. That means that you need to be able to save time by outsourcing certain processes.


Remote Workers


Allowing some of your staff to work from home is a great place to start. But in doing so, you must ensure effective communication among your team. Venngage notes that a great way to do this is by using a process map template.

With the effective tool, you can keep your crew current on all expected objectives, thus maintaining productivity.


In addition to your process map template, be sure to invest your time and efforts into big-data analysis. Here, you will be able to discover, validate, and improve your workflows via process mining.


Process Mining


Process mining helps to increase sales, improve efficiency in the workplace, and manage potential risk. What’s more, you can look forward to finding hidden opportunities to grow your e-commerce business. Start by identifying potential data sources. From there, map out a timeline and determine who your key stakeholders are.


In addition, automated processes can help you respond more quickly to customer demand. That’s because they reduce the need for human oversight, allowing you to focus on more strategic tasks, like product development.


When it comes to process mining vs process discovery, the distinct difference between the two is that process discovery goes one step further than process mining in that the discovery phase is used to identify what may have otherwise been hidden deficiencies that occur between tasks, such as when data is either inputted or gathered automatically (also known as the “white space” between events). Process discovery is then utilized to communicate with all team members the identified areas so that the process can be improved.


Mobile Apps


Mobile apps are another key feature to consider for your business. You are missing out on significant revenue if you don’t offer your customers an easy way to pay online.

However, it is important to ensure security when adding your mobile payment application. This is where authentication API comes in. Paying by ACH allows customers to instantly verify their routing numbers and bank account details.


The app works seamlessly with all ACH processors, including Square, Dwolla, and Stripe. This creates a convenient, accessible, and user-friendly experience for customers.


Streamline Your Operations


Once you’ve integrated your digital strategy, it’s time to streamline your operations. That can help you optimize your business, both financially and operationally.

Optimizing your business operationally means streamlining your systems and processes. That can help you save time and money, allowing you to focus on your core business activities. Time-management tools are ideal for this, so consider adding one to your daily schedule.


Streamlining your e-commerce operations means automating your business processes wherever possible. That can help you save time, both by speeding up certain processes and allowing you to process orders more frequently.


Furthermore, consider standardizing your systems and processes, as it can help you save time by reducing the number of steps involved in running your business.


The Social Sharks is able to optimize, cross reference, and penetrate the specific audience your business needs to reach on social media so you aren't wasting your time and money! Reach out to discover more by texting 682-214-0409!