Instagram is one of the most popular social media apps today. It is exciting and engaging, allowing users to share their photos and videos, communicate with friends and family, and even run an online business. When it comes to gaining more exposure, one of the best strategies is to get your posts on the Explore page. That is the most efficient way to maximize your reach and show your content to relevant users. More views and impressions lead to more followers, which is how you connect with potential customers. Here is your chance to learn how to get on the Instagram Explore page in 2023.
What is the Explore page on Instagram?
Instagram has found a very efficient way to present its users with a collection of relevant content based on their interests and preferences. The algorithm analyses content based on what accounts the users interact with. Once they create a flavor profile for a user, they serve them tailored content via the Explore page. Let's see how to use the Explore page to create your social media marketing plan.
How to access and use the Instagram Explore page?
You can access the Explore page by navigating to the bottom of the screen and tapping on the magnifying glass icon. The next screen will give you a search bar at the top, with the most popular keywords linked to content, accounts, and specific topics of interest.
Furthermore, you can also filter the results based on niche categories. You can narrow the search and find exactly what you are looking for. Instagram users can really benefit from this specific search option. Not only that, but business owners may also understand what their customers are looking for.
What are the benefits of the Instagram Explore page in 2023?
Instagram Explore page is extremely important for your brand. If more people can see relevant content, they are more likely to follow your business page on Instagram. With nearly 1.2 billion monthly users, this amount of visibility grants many benefits.
First of all, you can rapidly increase the number of followers. According to statistics, more than 200 million accounts visit the Explore page daily. In other words, every day, you get to show your content in front of more than 50% of accounts. Of course, they will show the content to users most interested in what you offer. That is a pretty good chance to turn some, if not all, of them into your followers.
Second, this amount of visibility will increase engagement on your profile. People will follow you and comment, like, and even share your content with friends and family. This way, your profile will reach even those users that did not match your content on their Explore page.
And finally, if you are using Instagram to sell your product, your sales will go through the roof. You are basically putting your products in front of the right people. The best thing about the Explore page is that it can also display shippable Instagram posts.
How does the Explore page work?
Instagram analyses your profile and cross-references it with the profiles of the people that follow you. Also, it analyses the profiles of people that view your posts. The higher the activity you have, the higher the chances are your content will end up on the Explore page.
The most important factors that Instagram uses to personalize the Explore page are:
Posts that have a lot of engagement
The content that you usually see every day
It considers accounts you already follow
It also considers the accounts and posts of people that you follow
This is called an "unconnected recommendation system". It is how Instagram decides what goes on the Explore page. They are interested in fresh content that has a lot of engagement and is relevant and valuable to the users.
What is the quickest way to get on the Explore page?
If we consider the factors that Instagram uses to rank posts for the Explore page, we can easily understand what they want to see from their users. To make your content visible on the Explore page, you have to use a specific approach.
Create and share engaging content
This is probably one of the most important ranking elements to get your content on the Explore page. It is all about engagement. Engaging content attracts more users, and it brings activity. Try to analyze your posts and see which ones have to most likes and comments. That is the type of content you want to create.
In general, content that always attracts users is usually valuable to them in some way. Furthermore, it is eye-catchy, which means that even its visual side invites the user to tap on it and view the content.
Analyze other posts to get inspired
If you are unsure how to create something engaging and entertaining, visit your Explore page and look at posts. This is a great way to understand what types of posts end up on the Explore page. Inspire yourself to create something similar.
Still, keep in mind that this is just a way to help yourself to improve your content strategy. You should never copy other people's content but simply use it to understand what users want.
Post your content at the right moment
Besides creating engaging content, you also need to post it at the right moment. Consider where your followers are coming from. If you post something and they are not online, the content will get lost in the feed and will not grab their attention. According to experts at convertmore.com, you need to post your content when there is a high chance that the majority of your users will see it. This is especially important if your conversion rate depends on content engagement.
Surprise your users with new content formats
Instagram constantly releases new content formats. They are trying to bring freshness to their users and create something new and entertaining. As soon as something comes up, make sure to understand how it works. Furthermore, start creating content by using the new format. Your content should be a mix of Reels, Stories, carousels, and shippable posts.
Instagram Explore page in 2023 – explained!
Hopefully, this guide gave you enough information to understand the Explore page and how it works. We can expect many new things for the Instagram Explore page in 2023. Keep yourself up to date with the latest information, and always ensure that you follow the latest Explore page trends!
META DESCRIPTION: Do you want to increase the visibility of your Instagram page? Here is everything you should know about the Instagram Explore page in 2023. Photos used: